Background Removal and Retouching Removing or replacing the background is a vital step in apparel editing to make the product stand out. Typically, ecommerce platforms prefer a clean, white background to keep the focus on the clothing item and to maintain uniformity across the product catalog. A clutter-free background also enhances the professionalism of the brand’s image.

Color Correction Accurate color representation is crucial for online fashion shopping, as customers rely heavily on images to make purchase decisions. Apparel photo editing involves adjusting the color to match the actual product, ensuring that the lighting in the image does not distort the true shade of the fabric. Tools like hue, saturation, and brightness adjustments are used to fine-tune the appearance of the clothing.

Wrinkle Removal and Fabric Smoothing While photographing apparel, it’s common for the fabric to show wrinkles or imperfections. Editing tools like the healing brush and clone stamp are employed to smooth out any unwanted creases and blemishes, giving the apparel a polished and wrinkle-free appearance that enhances its attractiveness.

Model and Mannequin Removal (Ghost Mannequin Effect) In ecommerce photography, clothing items are often displayed on mannequins to show the product’s structure. However, to give a more realistic view of how the apparel would look when worn, editors use techniques like the ghost mannequin effect. This involves digitally removing the mannequin while keeping the shape of the apparel intact, creating a 3D, floating look that helps showcase the fit and design details.

Shadow and Reflection Creation Shadows and reflections help make apparel photos more dynamic and realistic. Soft shadows or reflections under or around the clothing item give depth to the image, making the product feel more grounded and tangible. This subtle touch can help the image stand out against flat, shadow-free images.

Resizing and Cropping Ecommerce platforms often have specific guidelines for image dimensions and aspect ratios. Editing includes resizing and cropping the images to fit these standards, ensuring that the photos are displayed correctly on different devices and layouts, from desktop to mobile views.

Detail Enhancement Highlighting fine details, such as stitching, fabric texture, or unique design elements, can be crucial in helping potential customers appreciate the craftsmanship of a garment. Sharpness adjustments and clarity enhancement tools are used to bring out these features, providing a more engaging shopping experience.